Sr. Creative Director, Promotional Content
Having spent much of my career walking a tightrope between advertising and content, I was thrilled at the opportunity to bring my passion for storytelling and comedy to help Fox and Blue Sky launch their blockbuster family films into the worldwide theatrical marketplace.
For seven years, I was the creative lead on massive amounts of original promotional content and campaign materials to support these high-stakes tentpoles for the studio, combining my hands-on skills as a storyteller, mentor, illustrator, designer, and animator with my experience as an agency creative director.
I wrote, pitched, art directed, storyboarded and even directed 20-30 custom CG sequences per film, while also representing the studio to the Fox marketing divisions, global brand partners (McDonald’s, Target, Dannon, Duracell) and their ad agencies.
We broke box office records with two installments of the Ice Age series and launched Blue Sky’s second big franchise, Rio.
I originated the role at the studio, creating unique procedures for production services within the feature studio and, for the first few years, line produced my own work – acting as sole client-facing exec with Fox and agencies. All those painful lessons I learned in my years with my own production company came in pretty handy.