WORK HIGHLIGHTS
My passion has always been telling stories - entertaining audiences with surprising and compelling experiences. My curiosity has led me to work in different industries, technologies, styles and media.
VR & AR
In between the longer term roles and assignments, I’ve worked with cutting edge startups and studios to explore my endless passion and curiosity for emerging technologies in AR & VR. I’ve created VR experiences for Pharma education, designed holographic interfaces in China and helped launch a major B2B HMD.
LAUNCHING BLOCKBUSTERS
Did you know there used to be a world-class animated feature film studio within commuting distance to New York City? Fox hired me to run creative for all the promotional materials for Blue Sky Studios to launch their family franchises like Ice Age, Rio and The Peanuts Movie. It was an absolute dream to be embedded with the incredible film crew and actually get to direct hundreds of gags, bumpers, and big TV commercials for partners like McDonald’s and Nestlé Crunch.
AGENCY CREATIVE DIRECTOR
For years I was a journeyman creative lead for agencies who wanted fresh eyes on a pitch or a leader to wrangle a campaign. Most often, I found myself at Deep Focus as they were beginning to transform from a small entertainment marketing company to a full service ad agency. I was proud to help bring in their first brand clients (Nike and Dewar’s) and create fresh, smart campaigns (that performed) with a crew of cross-functional leaders, designers, writers and coders whom I adored.
STUDIO FOUNDER
I started a design and content studio with friends in my early 20s. We built it up to a staff of 40 while learning all the lessons the hard way on our journey to become professional creative people. The big NYC ad agencies paid us to make narrative and interactive content for Nike, the US Navy and Viacom and we produced original animated shorts that got us development deals and a pilot with MTV and Discovery Channel. Between the client work and the original content creation, I learned everything I know about how to hit briefs and tell original stories.
Let me know if you wanna hear more!