BarkBox

As the primary creative leader at BARK, I transformed BarkBox into a viral brand powerhouse.

I shaped and defined the brand’s unique sense of humor and overall voice while codifying standards of quality, guiding every concept and execution from toy design and copywriting to packaging and marketing.

Treating the monthly subscription collections as original content, I fueled a pipeline of fresh, irresistible BarkBox products and experiences that consistently delighted dogs (and their humans).