Super Chewer

Though BARK’s flagship BarkBox plush line took much of the spotlight, I knew that Super Chewer could become the industry’s most exciting durable and functional, premium dog toy brand.

For six years, I led the overall vision and strategy for the Super Chewer line with a vision of creating BARK’s most beautifully designed and thoughtfully engineered products for subscription and retail.

I recruited and developed an extraordinary team of industrial designers to conceive and execute thousands of the most original and gorgeous new products, designed to hold up to the ridiculous chewing capacity of the craziest dogs on the planet.

While we took visual inspiration from vinyl collectible toys (and everyday objects), we leveraged our subscription scale to unlock complex tooling, color breaks and industry-first product features.