Licensing & Partnerships

We launched BARK’s first licensed collection for The Grinch Movie in 2018 to massive numbers. This freshman success paved the way for an entirely new strategy for breakout subscriber growth and retail relevance.

Every year, we set out to create unique, category-best collections with every top-tier media company and their flagship properties. I challenged my teams to design co-branded takes on major icons while mining memes and IP deep cuts to deliver surprising “only-BARK-would-do-it” concepts, .

Beyond Hollywood, we found dog-loving brands across the country, partnering to produce original product drops, content and promotions.